Süddeutsche Immobilienvermögens GmbH DERAG Hotel and Living
Project Scope blank image
"Head of Marketing for the group of all Derag hotel and Living hotels within DACH:
• Responsible for conceptual and operational implementation of all instruments of the marketing mix such as o PR and Public Relations
  o Exhibitions and Events o sponsorship
  o Print & Online Advertising
  o Certification
  o Pricing
  o Market Research
  o Market and competition analysis
  o development of distribution channels
  o Definition and implementation of CI
  o Marketing Controlling
• cooperation and support of marketing, public relations agency and international partners
• acquisition and support of national and international partners
• Budget responsibility
• Technical and disciplinary responsibilities including staff recruitment and hiring. "
sector Travel & Accomodation
area of competence Interims Management, Coaching, Marketing