| Süddeutsche Immobilienvermögens GmbH DERAG Hotel and Living | |
| Munich | |
| Project Scope |  |
| "Head of Marketing for the group of all Derag hotel and Living hotels within DACH: • Responsible for conceptual and operational implementation of all instruments of the marketing mix such as o PR and Public Relations o Exhibitions and Events o sponsorship o Print & Online Advertising o Certification o Pricing o Market Research o Market and competition analysis o development of distribution channels o Definition and implementation of CI o Marketing Controlling • cooperation and support of marketing, public relations agency and international partners • acquisition and support of national and international partners • Budget responsibility • Technical and disciplinary responsibilities including staff recruitment and hiring. " |
|
| sector | Travel & Accomodation |
| area of competence | Interims Management, Coaching, Marketing |